Current:Home > MyChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Wealthify
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-16 14:13:18
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (62)
Related
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Spikes in U.S. Air Pollution Linked to Warming Climate
- Victoria's Secret Model Josephine Skriver Is Pregnant, Expecting First Baby With Husband Alexander DeLeon
- Kellie Pickler’s Husband Kyle Jacobs' Cause of Death Confirmed by Autopsy
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- Why Pat Sajak's Daughter Maggie Is Stepping in for Vanna White on Wheel of Fortune
- Trump seeks new trial or reduced damages in E. Jean Carroll sexual abuse case
- Arctic Methane Leaks Go Undetected Because Equipment Can’t Handle the Cold
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- Teen Activists Worldwide Prepare to Strike for Climate, Led by Greta Thunberg
Ranking
- Grammy nominee Teddy Swims on love, growth and embracing change
- Tesla's charging network will welcome electric vehicles by GM
- Meeting abortion patients where they are: providers turn to mobile units
- Hoda Kotb Recalls Moving Moment With Daughter Hope's Nurse Amid Recent Hospitalization
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- Colorado Court Strikes Down Local Fracking Restrictions
- The Fate of Vanderpump Rules and More Bravo Series Revealed
- Special counsel Jack Smith says he'll seek speedy trial for Trump in documents case
Recommendation
Sam Taylor
Statins vs. supplements: New study finds one is 'vastly superior' to cut cholesterol
Celebrated Water Program That Examined Fracking, Oil Sands Is Abruptly Shut Down
Is Coal Ash Killing This Oklahoma Town?
Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
Urgent Climate Action Required to Protect Tens of Thousands of Species Worldwide, New Research Shows
Roberta Flack announces she has ALS
George Santos files appeal to keep names of those who helped post $500,000 bond sealed