Current:Home > StocksWhat we know about CosMc's, McDonald's nostalgic spin-off coming to some cities in 2024 -Wealthify
What we know about CosMc's, McDonald's nostalgic spin-off coming to some cities in 2024
View
Date:2025-04-12 05:37:30
McDonald's nostalgia-heavy restaurant spinoff has got fast food fans waiting anxiously for an official debut date.
Announced by McDonald's CEO and president Christopher Kempczinski during the company's second-quarter earnings call in July, the new limited chain, titled "CosMc's," is set to unveil in limited locations in early 2024.
Seemingly capitalizing on nostalgia, a move that has proven fruitful for the chain in recent months, the restaurants will have theming inspired by an alien character named "CosMc" who appeared in McDonald's commercials and advertisements from 1986 to 1992.
However, one curious patron who stumbled across a yet-to-open location in Illinois may have managed to get the internet a quick sneak peek of what is to come.
Here's what we know so far about the galactic new venture.
CosMc announced:McDonald's has some new restaurants in its plans
What is CosMc's?
CosMc's is a new spinoff restaurant idea from McDonald's. Kempczinski described it as "a small format concept with all the DNA of McDonald’s but its own unique personality."
It seems the company plans to lean into the space-based, futurism-of-the-past aesthetic associated with CosMc's character from the late '80s and early '90s. McDonald's has had success with the nostalgia market lately, having rolled out adult Happy Meals last year before reintroducing the Hamburglar in April and Grimace in June with a special birthday meal and a purple shake.
When does CosMc's open?
While an exact opening date has yet to be shared by the company, Kempczinsk initially said more information will become available at the company's Investor Day at the end of the year. For now, fans are stuck with a loose launch date of early 2024.
Who is the character CosMc?
As previously reported by USA TODAY, CosMc hasn't appeared in the McDonald's universe in more than 30 years.
As previously described, a 1987 commercial called "The Story of CosMc," is available via the YouTube archives and includes Ronald McDonald and Grimace, who come across a strange object that's landed in McDonaldland. Hands and a head clad in a silver suit pop out and CosMc (pronounced Cosmic) appears, saying he "popped in from outer space on a trade mission."
After making a series of perhaps undesired trades with the other characters to get his hands on a cheeseburger and some fries, CosMc is summoned back with a giant magnet by Ronald before settling in for a picnic with the others.
A round, googly-eyed orange character, CosMc looks alien-like with two antennae placed on top of his head and a chrome space suit complete with multiple sets of arms sticking out of each side. He can even fly courtesy of his space suit.
McDonald's has yet to make clear if the mascot itself will return to restaurants as part of the concept launch.
Adult Happy Meals are back:Kerwin Frost Box offers 6 new McNugget Buddies toys at McDonald's
What is on the CosMc's menu?
McDonald's has not announced what will be on the CosMc's menu. However, Chicago-area real estate investor Iman Jalali claims to have captured images of a menu board outside an upcoming CosMc's in Illinois. The photos were shared on social media and obtained by USA TODAY.
According to the photos, the drive-thru menu features teas and lemonades, coffees, slushies and frappes and signature fruit drinks called "Galactic Boosts." Drinks like a Turmeric Spiced Latte, Churro Frappe and Sour Cherry Energy Burst are some of the items listed.
Food items included a Spicy Queso Sandwich, a Creamy Avocado Tomatillo Sandwich, Pretzel Bites and Savory Hash Brown Bites. The list appears to also bring back all-day breakfast with classic items like the Egg McMuffin, Bacon McMuffin with Egg and Sausage McMuffin with Egg. Traditional McFlurry flavors also made an appearance.
Jalali said the photos were taken in Bolingbrook, a town roughly 30 miles outside of Chicago, where the first CosMc's is set to open. While passing by what was once a Boston Market, he noticed the shiny new four-lane drive-thru complete with digital menus. Interested to see more, Jalali said he approached the location to see a team of actors and cameras filming a commercial, meaning he was only able to snap a few photos from a distance.
Jalali was unable to glean any further information and McDonald's did not immediately respond to the request for comment from USA TODAY. It is unclear if all or any of the items on the board are intended to be served upon launch.
Reporting contributed by Mike Snider, USA TODAY.
veryGood! (99)
Related
- 'Most Whopper
- Who was the designated survivor for the 2024 State of the Union address?
- Features of TEA Business College
- Lionel Messi injury scare: left leg kicked during Inter Miami game. Here's what we know.
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- Eagle cam livestream: Watch as world awaits hatching of 3 bald eagles in Big Bear Valley
- Democrat Min to face Republican Baugh in California’s competitive 47th Congressional District
- Beyoncé graces cover of Apple Music's new playlist in honor of International Women's Day
- New data highlights 'achievement gap' for students in the US
- The new pro women’s hockey league allows more hitting. Players say they like showing those skills
Ranking
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Steve Lawrence, half of popular singing and comedy duo Steve & Eydie, dies at 88
- Driver pleads guilty to reduced charge in Vermont crash that killed actor Treat Williams
- J.K. Rowling's 'dehumanizing' misgendering post reported to UK police, TV personality says
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Chiefs fans who endured freezing temperatures during NFL playoffs may require amputations
- Bribery, fraud charges reinstated against former New York Lt. Governor
- 3 farmers killed by roadside bomb in Mexico days after 4 soldiers die in explosive trap likely set by cartel
Recommendation
Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
Pentagon study finds no sign of alien life in reported UFO sightings going back decades
New Orleans’ mayor says she’s not using coveted city apartment, but council orders locks changed
Red Bull Racing dismisses grievance against Christian Horner, suspends his accuser
US appeals court rejects Nasdaq’s diversity rules for company boards
What do you get when you cross rodeo with skiing? The wild and wacky Skijoring
Republican Matt Dolan has landed former US Sen. Rob Portman’s endorsement in Ohio’s Senate primary
Rupert Murdoch engaged to girlfriend Elena Zhukova, couple to marry in June: Reports